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Celebrity hairstylist and IT&LY HAIRFASHION NA, Inc. Creative and Editorial Color Director Pasquale Caselle is known for his mastery of signature color formulation and technique. Amongst his A-list clients is Sarah E. Fahey, writer of VH1’s popular Hit the Floor, who credits her rich, natural, and personalized “sun kissed” color exclusively to Caselle.
Hairstylist Shonda Broadus recently created this vibrant, rainbow-colored look for one of her clients. Says Broadus, "I used Schwarzkopf bleach and 30 vol. with Olaplex for 20 min. I then rinsed and followed the Olaplex instructions as noted. After rinsing and shampooing I then proceeded to towel dry her hair before applying my custom mixtures of PRAVANA."
Celebrities seem to always look effortlessly chic, even in the beach's harsh hair conditions. But don’t be fooled, they’re not unprotected! Sam Villa, Founding Partner of the Sam Villa® brand and Education Artistic Director for Redken 5th Avenue offers tips for beauty in the sun and the sand.
To Keep Hair Bright and Shiny
Wella Professionals unveils their biggest innovation in over twenty years, Illumina Color. Hear what P&G Salon Professional Creative Director Fabio Sementilli has to say about the benefits of Illumina Color:
Macadamia Natural Oil melds the unique properties of macadamia nut oil and the rare luxury of argan seed oil to create a product that heals, nourishes, revitalizes and rejuvenates. Watch this video to find out the story behind Macadamia Natural Oil:
Tired of running out of foils? Diane Hair Coloring Foil is available in up to a 5" x 250' roll, and has a no-slip texture that holds hair and color firmly in place.
Raise your hue- hotness quotient with Product Club Thermal Colour Wraps. Made from polystyrene, the innovative foil replacements require only one fold, reseal easily and retain heat for faster processing.
Permanent is only a state of mind thanks to ammonia- and peroxide-free Vanish Color Corrector, which reduces the size of artificial color molecules, allowing them to be washed out of the hair.