L’Oréal USA announced today that its products Biolage R.A.W (Real - Authentic - Wholesome) Nourish Shampoo and Conditioner have achieved Cradle to Cradle Certified™ SILVER based on an evaluation of the products’ material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness.
The biggest and most important, crucial item when going for that beautiful caramel tone is to AVOID going too red or too brassy when lifting from darker hair. Here's how:
To achieve a perfect, true caramel, process and rinse base color FIRST. Base color formula: 1 oz. 6N Aloxxi Andiamo mixed with 1 oz. Aloxxi 20 volume developer. Process only fifteen minutes.
Festival season is in full swing, and Matrix has the go to looks and steps to inspire us all!
Salon clients love to lighten up—in fact four out of five clients opt for a shade that’s lighter than their natural hue. Now lightening services such as balayage and highlights can be less damaging and more comfortable than ever, thanks to the breakthrough, no-ammonia LIGHTINSIDER Lightening System from Matrix.
Now Matrix haircolor artists have an exciting new tool that can be used to boost, soften and create bespoke color results! New SOBOOST Color Additives, which can be added to most Matrix SOCOLOR and Color Sync formulas, provide colorists with four, pure, bright tones for immediate intensifying or neutralizing effects. The result?
Celebrities seem to always look effortlessly chic, even in the beach's harsh hair conditions. But don’t be fooled, they’re not unprotected! Sam Villa, Founding Partner of the Sam Villa® brand and Education Artistic Director for Redken 5th Avenue offers tips for beauty in the sun and the sand.
To Keep Hair Bright and Shiny
Macadamia Natural Oil melds the unique properties of macadamia nut oil and the rare luxury of argan seed oil to create a product that heals, nourishes, revitalizes and rejuvenates. Watch this video to find out the story behind Macadamia Natural Oil: