Hair care and color brand Matrix recently announced well-known stylist, television personality, and author and business expert, Tabatha Coffey, as the brand's new Global Business Ambassador. As the star of Bravo TV’s Tabatha Takes Over, Coffey steered business owners out of the woods and onto success for five seasons, and now she's turning her attention to the beauty industry as a whole.
In this role, Coffey will support the company, its distributors, salon owners and stylists with strategic business planning and guidance on an ongoing basis. Additionally, she will contribute to building digital assets that will be accessible to all members of the Matrix community, and leverage her knowledge and experience across social media platforms. Known as an advocate for achieving excellence, Coffey will also lend her voice to the training, education and sales staff members of Matrix to help communicate the brand’s innovative offerings and renowned educational programs across the globe.
A native of Australia, Coffey was an accomplished stylist, salon owner and educator when she was named “Fan Favorite” on Bravo’s Shear Genius. That led to her successful runs with Tabatha's Salon Takeover and Tabatha Takes Over. She has appeared on numerous television and radio programs, including stints as TV Guide Channel’s red carpet correspondent for the Academy and Grammy Awards, and guest spots on The Talk and Good Morning America. She’s also the author of a memoir, It's Not Really About the Hair: The Honest Truth About Life, Love, and the Business of Beauty. In January, Coffey was a guest educator at Matrix Destination, sharing her business insights with more than 3,000 beauty professionals from around the world.
“We’re thrilled that Tabatha has joined our team,” said Schiraldi. “We’re always seeking means and experts that can help our Matrix community achieve their goals and dreams. With a beauty and business extraordinaire like Tabatha, whose roots are firmly planted in the professional salon community, we have an incredible resource for growth.”
Image courtesy of Matrix