Redken recently announced that model, actress and producer Lizzy Jagger will serve as the brand’s newest muse, joining the collective of Redken muses and trend creators including actress and model Suki Waterhouse, supermodels Mariacarla Boscono, Lea T., Soo Joo Park, and Crystal Renn, Redken Global Creative Director Guido and Redken Celebrity Colorist Tracey Cunningham. Beginning August 2016, Lizzy will appear as the muse for two Redken launches - Heatcure Professional Service and the relaunch of Redken’s Heat Styling collection.
Born in New York City, Elizabeth “Lizzy” Scarlett Jagger is the eldest daughter of 1970s supermodel Jerry Hall and Rolling Stones front man Mick Jagger. Lizzy will appear in print and digital campaigns for the launch of Redken’s new Heatcure Professional Service, an exclusive salon service that restores the look and feel of damaged hair for up to 10 washes. Lizzy will also be featured in the relaunch of Redken’s Heat Styling collection.
"Lizzy’s signature, striking red hair and unique style epitomize the Redken spirit,” says Shane Wolf, Global General Manager of Redken 5th Avenue. "She represents a modern approach to beauty that’s confident and enviable.”
For more information about Lizzy’s debut and the campaign, follow @Redken5thAve on Instagram.
Photo credit: Txema Yeste