Lupe Voss and Geno Chapman Team Up for Aveda Mid America 2016

Aveda Guest Artists Lupe Voss and Geno Chapman teamed up to wow the crowd with superb color and styles that are editorially stunning but meant for everyday looks.

“Both Geno and I work behind the chair daily, so for the show we took what we do at the salon and amped it up to the next level to present editorial looks that are still accessible and beautiful,” Voss said.

Below are Lupe’s color formulas to three key looks from their show.

The Jill Formula (blue)
Pre Lighten to a pale yellow
Aveda Enlightner + 20 Grams

Hair Paint Formula on mids and ends
Aveda Enlightner 30g

20 Volume Aveda Color Catalyst
12mls Aveda Color Viscosity™

New Growth
Apply over Equalizing Solutions
Aveda Full Spectrum Universal Gloss 0N 40g

Aveda Full Spectrum™ Pure Pigment Blue 8G
Aveda Full Spectrum™ Pure Pigment Green 2g
Aveda Full Spectrum™ Creme Color Treatment Activator 80mls

Dimension: Mint
Intense Base 40g
Aveda Full Spectrum™ Pure Pigment Blue .5g
Aveda Full Spectrum™ Pure Pigment Green 1g
Aveda Full Spectrum™ Creme Color Treatment 40mls

Mids & Ends
Intense Base 40g
Aveda Full Spectrum™ Pure Pigment Blue 4g
Aveda Full Spectrum™ Pure Pigment Green 1g
Aveda Full Spectrum™ Creme Color Treatment Activator 80mls

The Teria Formula (purple/brunette)
Hair Paint Formula
30g Aveda Enlightner
60mls 40 Volume Aveda Color Catalyst
12mls Aveda Color Viscosity™

Pre-Color
90g of Aveda Full Spectrum™ Pure Pigment Violet
30g of Aveda Full Spectrum™ Pure Pigment Blue
450mls Aveda Full Spectrum™ Liquid Activator

Process for 15 minutes

Layer over pre-coloration formula:
Aveda Full Spectrum Universal Gloss 0N 40g

Aveda Full Spectrum™ Pure Pigment Violet 50g
Aveda Full Spectrum™ Pure Pigment Blue 10G
Aveda Full Spectrum™ Liquid Color Treatment Activator l00mls
Process from when the final toner is applied for 30 minutes

The Amana Formula (blonde)
Micro Weave with Aveda Enlightener™ + 20 Volume Aveda Color Catalyst

Layering Toner Technique

New Growth
Aveda Enlightner™ Blonde Finish Protective Toner in Gold, 20g
Aveda Full Spectrum Universal Gloss 0N 30g
Process for 15 minutes then apply Ends

Mids
Aveda Enlightner™ Blonde Finish Protective Toner in Gold + Aveda Full Spectrum™ Liquid Color Treatment Activator
Process for 10 minutes then apply Ends

Ends
Aveda Enlightner™ Blonde Finish Protective Toner in Gold + Liquid Color Treatment Activator Process for 10 minutes then apply Ends

Credits: 

Images courtesy of Aveda