On Monday, April 6, 2015, (12:00 p.m. EDT | 11:00 a.m. CDT | 10:00 a.m. MDT | 9:00 a.m. PDT) the Professional Beauty Association (PBA) will host Who's Managing Your Salon's Online Reputation?, a complimentary webinar designed to help salon owners create an impactful online presence for their businesses.
Andrew Glass, Head of Regional Development for Main Street Hub, will join PBA for this webinar and provide actionable steps for creating a positive first impression, tips for distinguishing your salon apart from competitors online, and best practices for curating and responding to reviews. This online event will also include a question and answer segment to allow for audience engagement and participation. Attendees will learn:
- How businesses and individuals are discovered (Google search)
- How to use Yelp, TripAdvisor & Google Plus to market your salon
- How to vet reviews
- How to handle online customer service
Image courtesy of PBA