Notice: This website will be moving!

Please update your bookmarks to:

Affinage Introduces 5 New Reds to Infiniti Line

Affinage recently announced the addition of five new red shades to its popular Infiniti permanent hair color line. The hues, which tap into this season's trend of vibrant reds, range from fiery to subtle in an array of copper, golden and scarlet shades.

The five new Infiniti permanent hair colors include:

  • 9.34 Spirited, a soft golden copper
  • 8.444 Rocket, an intense blast of fiery hues
  • 8.446 Electric, a vibrant copper with a hint of red
  • 6.666 Inferno, true, fire engine red
  • 7.646 Rebel, a fusion of scarlet and rust tones

Affinage has compiled the new reds into an intro kit (pictured) containing eight 100 ml tubes of color (including two 9.34 Spirited, two 8.446 Electric, two 7.646 Rebel), one 250 ml 10 Vol. Crème Developer, one 250 ml 20 Vol. Crème Developer, brochures, shade chart and a bonus lip gloss glitter in Ruby Slippers.

In keeping with the brand's Infiniti permanent hair color line, the new shades feature DATEM PLUS technology, which encapsulates both oxygen and the color molecule before safely transporting them deep into the hair shaft. This helps reduce and control the action of free radicals, greatly reducing cuticle damage and resulting in color that is rich, intense and long-lasting. Color actives are dispersed more evenly in smaller oil droplets, allowing a larger quantity to penetrate into the hair before oxidizing to ensure 100 percent grey coverage. The conditioning emulsion cream base is formulated with Shea Butter and Argan Oil for added protection, suppleness and gorgeous shine.

For more information, please visit



Image courtesy of 116 Media